If you want your establishment to build recognition in your community, a monument sign is a fantastic option. These signs are made from durable materials that stand the test of time, which also means they are not an investment to dive head-first into. At Elite Custom Signs, we make sure our clients are making informed decisions about signage by outlining the factors to consider when choosing the right sign for your business.

As a full-service sign shop, our first job is to educate. We begin all our new client relationships with a consultation, where we provide you with details on what types of signs and/or designs we have seen businesses implement successfully; your ideal sign depends on your intentions, the products or services you sell, and so much more.

In this blog, we will cover all the factors you should walk through prior to deciding whether monument signage is the perfect choice for your unique needs.

What You Should Know Before Investing in Monument Signage

The first step of choosing a new sign solution for your business – even before giving us a call – is to research some of the factors that will have an impact on how a monument sign will work for your business. Browse the following elements to kickstart your consideration:

·        Design

Monument signage has been considered one of the most elegant sign solutions a business can install outside their building. Their design is known to be classic, stoic, and professional; business owners can choose the lettering, colors, lighting, and other design features to represent their brand proudly.

With modern technologies and advances, contemporary features offer new ways to help attract customers, while retaining the traditional prestige that monument signs have become synonymous with. For example, a digital monument sign allows you to change the message constantly and interact with people as they walk by your establishment. Digital displays are also bright, fostering better visibility at night, which is a crucial component for any business trying to capture attention at all hours.

Another design option regarding lighted visual elements is to incorporate channel letters atop your sign. These bold, illuminated letters can be customized to match your preferred colors or fonts; they are the perfect addition to any monument sign, but they are commonly utilized outside entertainment centers, arenas, or malls.

·        Materials and Budget

The materials you use will directly contribute to your design options and the cost of your monument sign. Some people opt for more budget-friendly materials, such as a wooden monument sign or one made from durable plastic.

On the other hand, we understand that larger businesses have the marketing budget for higher-end materials. Custom monument signs require a more significant investment, but they effortlessly attract your ideal clientele because they perfectly represent your brand. Instead of hoping a generic sign will work, custom signage allows your dream sign to come to life.

At Elite Custom Signs, we make sure our team understands your budget, so that we provide tailored recommendations that meet your needs while remaining within any limitations.

·        Location and Visibility

Given these signs are installed at ground-level, outdoors, and in visible spots, having a suitable location is a key component of monument sign projects. Some of the best locations are by a high-traffic intersection, near your facility entrance, and at the roadside closest to your building. These locations ensure your sign is easily seen and associated with your building; they also guarantee your sign is located by motorists and pedestrians alike, whether they are looking for your business or not.

It’s important to be aware of any local zoning restrictions and necessary permits you will need for this type of signage. Given it’s a permanent sign solution that requires a significant amount of space, there is likely red tape that you will have to deal with before completing an installation. Fortunately, after working tirelessly in the sign industry for years, Elite Custom Signs is equipped to support these processes and ensure your sign is compliant.

While we have already discussed lighting as a design element, it is important to consider the lighting conditions of your installation location too. If there are low light conditions frequently, consider illuminated options, such as LED lights, lighted letters, or digital displays, onto your custom monument signs; this ensures that no matter what time of day it is, your message is readable.

Book a Consultation with Us Today

Now that you know what must be considered before committing to a monument sign for your business, it’s time to choose your preferred signage partner. At Elite Custom Signs, we prioritize educating you on various sign solutions, so that you feel confident you have chosen the right one.

No need to search for “monument signs near me any longer; book your consultation with our team today. We’re excited to get started!