Why Should New Businesses Invest in Vehicle Graphics?
As your ramp up to open the doors of your new business to the public, you may see graphics on vehicles whizzing around the streets of Cary and wonder if vinyl wraps are right for your enterprise. The short answer is “Yes!” As a matter of fact, over 95 percent of consumers are reached by ads targeting motorists according to the Outdoor Advertising Association of America. To help you understand how they are so effective, we have put together this guide on why you should buy vehicle graphics in Cary, NC.
What Are Vehicle Graphics?
Vehicle graphics essentially transform your automobiles into billboards on wheels. They consist of digitally-printed vinyl that is installed professionally on your car, van, truck, or even boat. Graphics can cover your entire vehicle or just parts of it, such as your windows. And, the decals are printed in full color to grab the attention of everyone around. They usually last up to five years or more.
There is an array of options depending on how much you want to spend. Full vehicle wraps cost the most, but they also get the most attention. Partial wraps work with the colors of your vehicle to make it appear as if you have a full wrap at a fraction of the cost. Spot graphics are ideal for putting your logo or images of your work on your van. And, if you are managing a large fleet, vinyl lettering is the most cost-effective way to display your organization’s name, contact information, and a list of services or products.
“Wouldn’t My Money Be Better Spent on Traditional Advertising?”
Vehicle graphics reach more people at a lower cost per thousand impressions (CPM) than any other form of marketing. According to a recent study, it costs about four cents to reach a thousand people with a vehicle wrap. On the other hand, newspaper ads have a CPM of almost $20 and outdoor signs have a CPM of more than $3.50. In addition, based on where and how far they are driven, your wrapped work trucks can reach between 30,000 and 70,000 views per day.
We get calls all the time from clients who have experienced a boost in sales since they wrapped their vehicles. Some of them can’t even make it home with their newly wrapped van before they are collecting new customers. One business owner, who decided to track the return on investment for his wrapped truck, found that his sales increased by more than $175,000 in ten months thanks to the addition of vehicle graphics.
Only Go with Professionals
With the growing popularity of vehicle graphics, more inexperienced sign makers are trying to get a piece of the market share. Consequently, there are a number of fly-by-night shops that do not know what they are doing and are just out there to make a buck. This makes it important that you check your wrap provider’s portfolio and credentials.
The friendly experts at Elite Custom Signs have years of experience producing top-quality vehicle graphics in Cary, NC. To learn more, contact us for a free consultation today!